Blogs were once the prerogative of the experts, columnists, technology leaders and opinion builders. However, the time has changed. With technology and trends evolving faster than humans, businesses and companies need to catch up and constantly remind consumers of their presence. Most of the times, consumers are not aware of the nitty-gritty of the field unless told explicitly. How would consumers know that they can simply automate their home systems with the help of a technology called Internet-of-Things unless Cisco flashes it on their eyes with their blog.
This is exactly what we advise you to do. We recommend you to share your thoughts, breakthroughs and all that is happening in your company and the sector. This can also be a common and most transparent platform for users to ask questions and seek clarifications. Taking another example of travel blogging, a person who goes through the experience through blogis more likely to convert than just through simple brochures or flyers. In the cyber space, the most genuine prospects connect to you and hence the conversion is really high.